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David Report, March 2010

Transformative Design
In considering the ill patient, diagnosis, and possible medicines designing for the 21st Century, the holistic process provides a new field of applied design that of successful innovation in a social context, where the em- phasis is on ‘transformation’ utilizing the ingenuity of transdisciplinary design approaches to integrate creative thinking with dealing with the complexity and uncerta- inty of the near future, as far as we can know it. With
say it is not of our doing, but to give and receive, to be open and accept, that the endeavour of design is not ‘what I did for you’, but ‘what we did for us’; it is the humanitarian in us that speaks quietly from the heart, and not the that shouts from head, on the podium of design celebrity.
But in adopting this stance we have to have time to de- sign holistically, to be proactive and not reactive, we
embracing diversity over uniformity and identifying inclusiveness over exclusiveness
Paper bags by Saskia Diez
the technique of Transdisciplinary Design, we can con- verge, share, and focus our collective and combine hu- man energies and knowledge in a fundamentally new manner, reconfiguring old elements in new ways and enlightening new problems with acquired wisdom and insight.
“It’s not where you take things from – its where you take them to“ Jean-Luc Goddad.
It is time for Design to take on the mantle of responsibi- lity, not to ignore what is happening around us, not to
have to generate new communities of collaborators who use the power and influence of the new culture of in- dividuals to knowledge share, be intelligence, smart, to impact on models of consumption and to recalibrate the role and value of Design to a greater effect to tell nar- ratives, to be clever with materials, to be alchemists with creativity and reduce the tide of contamination so we can tell a new story to our children.
“Now you have a duty to invent a new story, invent a new poetry!” Philippe Starck TED Dec 2007

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http://www.davidreport.com/the-report/time-to-rethink-design


Time to rethink Design